Google Launches Universal Cart Shopping Tool Across US Search and Gemini
Google has launched its Universal Cart shopping tool in the United States, integrating it directly into Google Search and the Gemini app. The tool lets users add products from multiple retailers into a single cart, then check out through Google's payment system. It works across both desktop Search and the Gemini AI assistant, meaning users can shop conversationally through Gemini or via traditional search results. This puts Google in direct competition with Amazon's one-click checkout and Shopify's Shop Pay, leveraging its search dominance to capture retail transactions. The launch follows Google's broader push to monetize Gemini by embedding commerce features into its AI products.
new_tools10/15/2026